Job Summary
The Director of Ecommerce (North America) will lead our sales efforts and drive growth across various channels, including online marketplaces such as Amazon and Walmart.com, as well as our company websites like dynamicdiscs.com, huklab.com, and discmania.net and our brick and mortar ProShop in Emporia, KS. This position will be officed at either our offices in Emporia, Kansas or Wellington, Colorado. The Director of Ecommerce (NA) is a strategic thinker with a strong e-commerce background and holds a passion for achieving key performance indicators.
Supervisory Responsibilities
- Ecommerce DTC Team - Ecommerce DTC customer support, Online Store Lead, ProShop Manager
Job Qualifications
- Relocation to Emporia or willingness to commute to Emporia M-F
- Proven track record of success in traffic acquisition, site optimization, customer retention, and operations
- A strategic mindset with a focus on achieving measurable results
- Strong leadership skills and the ability to inspire and motivate teams
- Excellent communication and interpersonal abilities
- Entrepreneurial spirit with a structured approach to work
- Passion for driving brand growth and exceeding key performance indicators
Education and Experience
- BA in Business, Marketing, Communications, or a related field
- 10+ years of experience in senior e-commerce roles within the consumer goods industry.
- Google Merchant Center Experience required
- Google Ads Certification a plus
Essential Duties and Responsibilities
Traffic Acquisition Strategy:
- Develop and execute a comprehensive traffic acquisition strategy aligned with our business goals
- Monitor and optimize lower-funnel initiatives to maximize traffic growth
- Provide regular KPI updates to the management team through customized dashboards
Paid Marketing Strategy:
- Lead the development and implementation of paid search, display, and affiliate strategies across relevant platforms and partners
- Manage budgets effectively to ensure maximum return on ad spend
- Identify target groups and geographic areas for focused marketing efforts
Stay Up-to-Date:
- Stay informed about the latest trends and techniques in paid traffic acquisition
- Incorporate relevant trends and techniques into our marketing strategies
SEO Implementation:
- Oversee the implementation of SEO best practices to improve our website's visibility and performance
- Provide transparent reporting on SEO performance metrics
Customer Experience Enhancement:
- Define and uphold guidelines for delivering exceptional customer experiences aligned with our brand values
- Identify opportunities to enhance conversion rates and basket sizes through customer experience improvements
- Conduct A/B testing to optimize our customer experience tactics
User Interface Optimization:
- Ensure our website's user interface is intuitive and user-friendly
- Continuously evaluate and optimize UI elements for maximum effectiveness
- Customize check-out and payment options to meet national requirements and preferences
Retention Marketing Tactics:
- Develop and implement retention marketing tactics to increase purchase frequency and value
- Analyze campaign performance and recommend improvements based on insights
- Optimize email and automated communication flows to drive customer engagement
Creative Assets Management:
- Collaborate with our creative team to develop high-quality, effective creative assets
- Guide personalized targeting and content strategies
- Lead A/B testing initiatives to optimize engagement and conversion rates
Channel Management:
- Oversee our distribution channels, including online marketplaces and company websites
- Manage retail operations for our Pro Shop in Emporia, Kansas
Team Management:
- Lead and inspire teams of customer service professionals and web development professionals
Demand Planning and Operations:
- Guide demand planning to ensure optimal product availability
- Monitor and maintain service levels in our warehousing operations
- Ensure delivery options meet market standards and expectations
- Continuously improve our e-commerce platform and supporting applications
Job Type: Full-time
Pay: $90,000.00 - $120,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee discount
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Schedule:
Application Question(s):
- Relocation is non-negotiable. Remote or Hybrid work schedules will not be considered. Are you willing to relocate to work full-time in-office in Wellington, CO or Emporia, KS.?
Ability to Relocate:
- Wellington, CO 80549: Relocate before starting work (Required)
Work Location: In person