Lead and coordinate all major business activities related to custom engineered products through integrated multifunctional team; drive/lead new business and product development; prepare Business Plan for business unit, including strategy for new and existing products, pricing structure, sales forecast, advertising, and promotion; meet annual growth plans and operating profit margin targets for business unit; support field sales through customer interface at key accounts; ensure that terms and conditions of new proposals and contracts conform to company policy and Business Unit strategic business plan.