IF YOU ARE LOCAL TO DAYTON, OHIO, CHECK OUT THE DETAILS BELOW & APPLY!
We’re looking for an experienced Digital Marketing Manager to increase digital engagement and a drive holistic digital strategy. In this role, you will be responsible for helping us hone our understanding of how our customer personas search for a wide array of brands, products and services and then reach those customers at key points in their digital journeys.
With an experimentation/fail-fast mindset you will work with our team to drive digital engagement; improve user experience; maximize conversion rates across our B2B domains; help prioritize and drive the execution of the web and content teams’ tasks.
What You’ll Do:
- Drive high quality conversions through corporate websites, paid and organic social, and SEA/SEO efforts
- Lead the modernization of legacy web pages. Work with designers and web developers to ideate and project manage creation of new web pages.
- Work collaboratively on all projects with global Marketing team members with content creators, web master and US-based SEO/SEA agency
- Own organic search strategy, manage tasks/work with our agency and advocate for the best SEO outcome across three B2B domains
- Monitor keyword position, set goals and work to optimize new content
- Monitor domain health with Google Search Console, working with the web master to mitigate or remedy issues
- Gain a strong understanding of customer needs, pain points, strategy, and products
- Maintain a global outlook for a highest quality web experience across regions
- Gather and analyze measurable analytics to identify ways to improve performance across all digital channels
- Coordinate new web requests with the web team
- Control the QA process
- Embed digital marketing understanding into the marketing organization
- Other duties as assigned by leadership
BASIC & PREFERRED QUALIFICATIONS:
- Willing to work 100% ONSITE Monday-Friday
- A 4 year college degree is required
- A minimum of 5 years relevant experience is required
- Proven experience on a corporate marketing team, with a specialty in digital marketing
- Planning, designing, organizing and executing digital initiatives
- Tools such as SEM Rush, BrowserStack, Hotjar
- Experience managing a search program: organizing SEO copy blocks, keyword research, back-linking and implementing new initiatives at speed and with care
- Experience working with a full range of marketing team members: marketing automation team (Pardot preferred); CRM team (Salesforce preferred); design teams; content creation teams
- Strong writing and communication skills
- Solid knowledge of ad comfort with website analytics tools, particularly Google Analytics and Google Tag Manager
- Ability to clearly communicate actionable insight across the marketing team
- Great attention to detail with reporting, QA and ad copy while also having an eye on the larger digital marketing strategy
- Strong data analytics skills to extract actionable insights
Job Type: Full-time
Pay: $85,000.00 - $110,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Flexible schedule
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Referral program
- Vision insurance
Schedule:
- 8 hour shift
- Day shift
- Holidays
- Monday to Friday
Experience:
- Marketing: 5 years (Preferred)
Ability to Commute:
- Dayton, OH 45423 (Required)
Ability to Relocate:
- Dayton, OH 45423: Relocate before starting work (Required)
Work Location: In person