Join our sales team at WHTM, a premier station in Harrisburg, Pennsylvania, proudly affiliated with Nexstar Media Group, the largest local television and media company in the United States, as a MultiMedia Account Executive. Our cross-screen marketing approach includes abc27 broadcast television and digital platforms, as well as streaming video, pre-roll, display search, and social. Committed to delivering outstanding content and advertising solutions, we serve a diverse audience and clientele. Situated in Central Pennsylvania, our location offers easy access to major cities such as Washington DC, Baltimore, Philadelphia, Pittsburgh, and New York City, all within a five-hour radius. Covering a vast ten-county region, we are at the forefront of providing top-notch media services to our community and beyond.
Key Responsibilities:
- Revenue Growth: Develop and execute innovative strategies to consistently exceed advertising revenue targets across television and digital platforms.
- Client Relationships: Cultivate and maintain strong, credible relationships within the local business community, serving as a trusted advisor to clients.
- Sales Initiatives: Drive new business acquisition through proactive outreach and strategic sales efforts, leveraging our extensive reach and market presence.
- Account Management: Nurture existing client accounts while actively pursuing new business opportunities to expand our client portfolio.
- Sales Presentations: Prepare and deliver compelling sales presentations that effectively demonstrate the value proposition of our advertising solutions.
- Consultative Selling: Provide expert guidance to clients on the most effective advertising strategies to promote their products or services.
- Media Planning: Collaborate with internal teams to develop customized advertising schedules tailored to meet client objectives and maximize ROI.
- Creative Collaboration: Work closely with clients and creative teams to develop engaging and impactful advertising campaigns.
- Additional Responsibilities: Flexibility to undertake additional duties as assigned, contributing to the overall success of our advertising sales team.
Requirements & Skills:
- Professional Certificates, Associates, and/or Bachelor’s degree in Marketing, Advertising, Business, or related field, or equivalent combination of education and experience.
- Minimum of two years of sales experience preferred but not required, preferably within the media or advertising industry.
- Strong communication and negotiation skills, with the ability to effectively present ideas and influence decision-makers.
- Proficiency in utilizing various office equipment and computer applications.
- Proficiency in the Microsoft Office Suite, including Power Point, Excel, Word, and Outlook.
Benefits:
- Competitive salary and commission structure
- Comprehensive benefits package including medical, dental, and vision coverage
- 401(k) retirement savings plan
- Paid time off and holidays
- Professional development opportunities
Job Type: Full-time
Pay: From $39,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Flexible spending account
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Parental leave
- Retirement plan
- Vision insurance
Experience level:
- 1 year
- 2 years
- 3 years
- 4 years
- 5 years
- No experience needed
- Under 1 year
Schedule:
- 8 hour shift
- Monday to Friday
- Weekends as needed
Supplemental pay types:
Travel requirement:
Ability to Relocate:
- Harrisburg, PA 17110: Relocate before starting work (Required)
Work Location: In person