Our Mission
The Bay Club Company is a hospitality company.
We provide experiences which celebrate a healthy and vibrant lifestyle.
Our Culture
Our unique culture is at the heart of all we do and is guided by our values and behaviors. It's what we expect of ourselves and each other every day. We call them the “Actions We Live By.”
Our Core Values:
Actions We Live By. It's who we are when we step into our full power.
Keep It Real. Always. We need open and honest discussions. We need courage to speak up and to call things out that aren't good enough. And we navigate tough conversations with empathy and grace.
Think Ahead. Be An Owner. Always be proactive, not reactive; be on the front foot. If we want to be an owner of this business, we must act like it!
Stay Humble. Hustle Harder. Show up and do the hard work. Be a gritty, roll-up-your-sleeves kind of crew. Know it's never about one person–we are a part of a powerful team.
One Team. One Voice. Moving Forward. Together. Be ONE united team. When we move in the same direction, there are no limits to what we can accomplish.
Be Curious. Ask Why. Stay member curious. We seek to understand, and we never settle. We ask questions to truly understand the core of a matter.
GENERAL SUMMARY
Under the direction of the Chief Marketing Offer, the Senior Vice-President of Marketing is responsible for leading the company's marketing efforts through the development of yearly plans and integrated campaigns, promoting our properties and the wide array of programs and amenities offered. The ideal candidate will thrive in a fast-paced, dynamic work environment.
Nothing in this job description restricts management's right to assign or reassign duties and responsibilities to this job at any time.
- Seasonal Planning: Drive seasonal planning from strategy to brief to concept.
- Marketing Calendar: Own the Marketing Calendar ensuring input and alignment from all channels.
- Program Support: Drive marketing support for key revenue driving business initiatives (i.e. Innovation, Camp)
- Community Management: Understand the pulse of each Club and its local community and know how to reach specific targets within that community.
- Member Communications: Lead all key Member Communications from brief to results; including but not limited to Annual & Mid-Year Comms; Bi-Monthly Quad; Monthly Club Life flyers; digital boards, etc.
- Member Celebrations: Drive large-scale member celebrations from brief to execution.
- Partner: Closely with Digital Marketing; PR & Partnerships; Sales; Production & Operations.
- Directly Manage: Director of Development Communications and Local Area Marketing Team.
- Brand Compliance: Ensure clubs are adhering to all brand standards.
- Project Management Excellence: Maintain expert knowledge in managing an array of projects.
- Budget Oversight: Manage assigned budget, ensuring project timelines are met and deliverables are achieved without compromise.
- Compliance and Ethical Conduct: Comply with the Company's policies and perform other duties as required or assigned by your manager.
Requirements:
MINIMUM QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each primary job function satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
SKILLS & KNOWLEDGE
- Adaptability: Exceptional ability to adapt in a dynamic work environment while managing multiple priorities effectively.
- Independence: A self-motivated, proactive individual capable of working proficiently both independently and in a collaborative team setting.
- Project Coordination: Exceptional skills in coordinating and prioritizing multiple projects simultaneously, adhering to stringent deadlines and budgets.
- Communication Skills: Proficient small group presentation skills and the ability to foster and maintain cooperative internal and external working relationships.
- Business and Management Principles - Knowledge of business and management principles involved in strategic planning, resource allocation, leadership, and coordination of people and resources. Includes the ability to interpret policy and think globally with an “out of box” perspective to achieve results autonomously.
- Policies and Regulations — Knowledge of company polices, federal, state, and local laws, government regulations and agency rules that pertain to properties managed.
- Management of Personnel Resources — Knowledge of principles and procedures for legally identifying the best people for the job, hiring, motivating, developing, and directing people as they work.
- Sales and Marketing — Knowledge of principles and methods for showing, promoting, and selling services. This includes marketing strategy and tactics, and sales techniques.
- Problem Anticipation/ Deductive Reasoning — Ability to tell when something is wrong or is likely to go wrong and then apply general rules to specific problems to produce answers that make sense. Uses logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems and considers the relative costs and benefits of potential actions to choose the most appropriate one.
EXPERIENCE
- Minimum of five (5) years' experience in marketing at the corporate level or relevant agency experience.
EDUCATION
- Degree in Business, Marketing, Communication, or related field preferred.
WORKING CONDITIONS/ PHYSICAL REQUIREMENTS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- This position deals with outside personnel such as residents and clients on a regular basis with contact in various forms such as in person, phone, and email.
- The location of the position changes frequently from indoors to outdoors as site visits are necessary. However, extreme environmental conditions do not exist.
- It is sometimes necessary to deal with unpleasant or angry people with the need to problem solve difficult situations.
- It is necessary to adapt to a frequently changing environment.
- Sitting and standing is as needed.
- It is necessary for the position to travel independently to property locations on a regular basis.
JOB DESCRIPTION REVISION
This is not necessarily an exhaustive list of all responsibilities, skills, duties, requirements, efforts or working conditions associated with this job. While this job description is intended to be an accurate reflection of the current job, management reserves the right to revise the job or to require that other or different tasks be performed when circumstances change. This job description replaces all previous descriptions for this position.
An Equal Opportunity Employer
The Bay Club Company (“TBCC”) provides equal employment opportunities without regard to race (and all traits historically associated with race, including but not limited to, hair texture and protective hairstyles), color, religion, creed (including, but not limited to, religious dress and grooming practices), sex (including pregnancy, childbirth or related medical conditions, and breastfeeding, and other related medical conditions), sexual orientation and identity, gender, gender identity, gender expression, actual or perceived national origin/ancestry, accent or ability to speak English, age, disability, marital/familial status, source of income, veteran status, citizenship status, political activities or affiliations, medical condition, genetic information, persons with AIDS or AIDS-related condition, or persons who are victims of domestic violence.
Compensation: $135,000.00 to $210,000.00 per year