We are looking for someone who can do direct response media buying on Facebook ads with a strong knowledge across all social platforms.
This person should drive innovation and creativity in buying strategies, landing page tests, reporting and analytics.
They should also lead and mentor team of direct reports. Provide guidance, strategy and thoughtful leadership.
Primary Duties:
- Hands-on execution of campaigns and testing on Meta, Google, TikTok and other platforms. Identify opportunities and execute within current campaigns to scale, test and improve ROI on Facebook and Google.
- Identify and execute on opportunities to grow, test, scale and otherwise improve campaigns, ad/page copy and reporting.
- Collaborate with the Head of Marketing to determine team performance, goals and metrics.
- Collaborate with and provide insight to Copy and Content departments to continually improve and test new advertising creatives, landing pages and other forms of media.
- Identify why something is not working.
- Be involved in keyword selection and audience targeting
- Monitor budget and adjust bids to gain better ROI
- Track KPIs to assess performance and pinpoint issues
- A/B test landing pages and spearhead landing page optimization
- Write appealing and concise copy
- Suggest and develop new campaigns across multiple channels
- Keep abreast of PPC and Paid Media trends
Qualifications:
- Senior Manager level buying skills on Meta, and additionally other platforms. (At least 4+ years of experience.)
- Manager level copywriting understanding for direct response campaigns. Could write a page if needed.
- Ad Creation skills- Experienced in Photoshop and can be creative with ideas for ad creative.
- Great technical skills- Understands Pixels, Tracking and Attribution. Can efficiently pull and build reports.
- In Depth understanding of direct response advertising and consumer psychology.
- Great leadership skills- Is able to effectively give direction to direct reports and manage upwards with the Head of Marketing.
Our Environment & Perks:
- Paid time off, Paid company holidays
- Paid for continued education, We pay for courses and classes related to your career
- Work in a dog friendly office
- Getting in on the ground floor of an amazing start-up
- Full Health insurance PPO (within 90 days of joining)
- Paid Thursday lunches
Learn more about us at: https://ennovationbrands.com/
Job Type: Full-time
Pay: $100,000.00 - $160,000.00 per year
Benefits:
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Experience level:
Schedule:
Supplemental pay types:
Experience:
- Facebook Advertising: 3 years (Preferred)
Ability to Commute:
- El Segundo, CA 90245 (Required)
Work Location: Hybrid remote in El Segundo, CA 90245