We are seeking a Marketing Manager to oversee all marketing endeavors for our infamous brand and venue, Papas&Beer Rosarito.
As the Marketing Manager, you will be responsible for every all our marketing campaigns, from ideation to reporting. Your role will include involvement across the entire campaign lifecycle, including research, strategizing, execution, and analysis.
Collaborating closely with our internal teams - Design, Media, VIP, Social, and Customer Service - as well as external partners, you will ensure execution of all marketing projects and initiatives.
Your presence will be key at all Papas&Beer events in Rosarito Beach, MX, and you will take on promotional tours along the West Coast to enhance brand visibility. In this multifaceted role, you will need to possess a good understanding of various marketing activities and functions, enabling you to adapt as needed and drive initiatives forward.
We are lookingfor someone who embodies the Papas&Beer experience, fueled by a drive to excel, learn, and contribute to the continued success of our company. If you want to immerse yourself in our vibrant culture and propel us to new heights, we invite you to join our team.
Responsiblities
- Develop and execute comprehensive marketing strategies to enhance brand awareness and drive customer engagement.
- Lead the planning, coordination, and execution of all marketing campaigns and initiatives.
- Conduct market research to identify trends, opportunities, and customer preferences.
- Collaborate with internal teams and external partners to ensure seamless execution of marketing projects.
- Oversee the creation and production of marketing materials, including digital content, advertisements, and promotional collateral.
- Manage marketing budgets effectively and optimize spending for maximum ROI.
- Monitor and analyze campaign performance metrics to measure effectiveness and identify areas for improvement.
- Stay updated on industry trends and best practices to inform marketing strategies and tactics.
- Represent the brand at events in Rosarito Beach and on promotional tours along the West Coast.
- Foster strong relationships with media outlets, influencers, and other stakeholders to amplify brand visibility.
Skills
- Strong leadership and team management abilities.
- Excellent communication and interpersonal skills.
- Strategic thinking and problem-solving capabilities.
- Proficiency in market research and data analysis.
- Creativity and innovation in developing marketing campaigns.
- Project management skills to effectively coordinate multiple initiatives.
- Proficiency in digital marketing tools and platforms.
- Ability to thrive in a fast-paced, dynamic environment.
- Flexibility and adaptability to changing priorities and situations.
- Passion for the brand and a deep understanding of its target audience.
Job Type: Full-timePay: $70,000.00 - $110,000.00 per yearSchedule:
- Monday to Friday
- Event Weekends (12-15 per year)
Ability to commute/relocate:
- San Diego, CA for in-person meetings
- Rosarito Beach, MX for event weekends, meetings and content creations
- Enseanda, MX for team meetings
Experience:
- Marketing: 3 years (Preferred)
Work Location: Remote and In Person during Events
Job Type: Full-time
Pay: $70,000.00 - $110,000.00 per year
Benefits:
- Health insurance
- Paid time off
Schedule:
- Holidays
- Monday to Friday
- Weekends as needed
Ability to Relocate:
- San Diego, CA 92101: Relocate before starting work (Required)
Work Location: Hybrid remote in San Diego, CA 92101